SEO - Search Engine Optimisation

What is search engine optimisation?

Search engine optimisation or SEO is basically a refining of a web site - including code, keywords, navigation, search engine submission & link popularity - in order to achieve better relevant ranking within search engine listings.

A website will loose valuable traffic if it does not feature well within its targeted search engine results. Search engine optimisation further promotes your site online.

 

Search Engine Optimisation – an introduction

Search engine optimisation deals with several aspects of a site. The overall aim is to raise the profile of the site not just relating to search engine ranking but also to users.

Content
Ensure that your site has text content. Your page content should contain your targeted keywords but make sure you keep in mind that it needs to be understood and interesting to your human visitors. Do not overdo your keyword density, good content will eventually bring more relevant traffic as well as making it attractive for other sites to link to and so increase it's link popularity.

Structure
Your page should be ‘spider friendly'. Make sure that there are no errors in your code, or broken links and that your navigation can indeed be navigated. Keep title & description tags relevant to your page and do not make them too lengthy. Remember it is these that probably make users want to enter into your site initially.

Search engine Submission
Submit to search engines if you are a new site, have not submitted or are not being crawled regularly. Over submission won't achieve much and manual submission is perhaps always preferable. If you are looking for swift indexing ensure a couple of backlinks on your site and make use of a sitemap.

Link Popularity
This relates to sites linking to yours – a backlink is a link from another site to your own. The better your popularity the better your positioning within the search engine results.
A good start increasing your link popularity it to submit your site to directories within a relevant category. Another is to reciprocate links – offer a link to another site if they will then link back to you.

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