Also known as company image and in today's marketplace a vital consideration for all businesses. It is developing the style of your company and effectively using this to bring about positive results for your business. What you are doing is giving weight to your brand and enhancing the overall image of your company whilst promoting at the same time. Corporate identity can speak volumes about a company and its products or services.
Promotional products are an excellant vehicle to improve your corporate identity. Imprinting products with your logo, company or message will assist your company to become recognisable and enhance others perception of it.
The starting point is usually the creation of a logo. This logo is then used on letterheads, envelopes, business cards and the essential website, becoming part of your company's everyday function. The key is to ensure consistancy, allow only certain reproductions of the logo and ensure that colours remain the same. You can then expand this internally to include your paper-products, desk equipment, etc externally on workware, vehicles etc virtually all items can be customised.